Why Content Marketing Is Vital to Business Growth

Content marketing is defined as an approach to marketing that’s based on creating and distributing high-quality content to a specified audience, all in the service of growing profitable customer action. It’s at the forefront of the new style of marketing (count inbound marketing there, too) that’s centered on the Internet and is increasingly complimenting, and in many cases, replacing traditional marketing.

Content marketing can include but not limited to the following forms of content:

  • Blog posts
  • Videos
  • Podcasts
  • Guest blog posts
  • Social media
  • White papers
  • Webinars
  • Email newsletters
  • Live presentations
  • Ebooks

Because more and more advertising dollars are going to content marketing, it’s in the best interest of your business to focus on it. Brands are seeing results when they ramp up their content marketing efforts, and so can you! Let’s look at why this new form of marketing is so crucial to business growth.  

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